From Dragons’ Den to a £12m business

Startup Logistics provides services including shipping, bulk storage, and website support to e-commerce brands. The company was founded by Udhi Silva and Nick Coleman, who previously founded online healthcare supplier Medical Supermarket in 2011 and snack company Snaffling Pig in 2013. As a result of their experience building Snaffling Pig, they understood what consumer brands needed from logistics support, so launched Startup Logistics in 2020. The Oxfordshire-based company specialises in serving businesses in the food and drink, makeup, and clothing sectors. The company reported sales of £1.7m in the year to April 2024, driven by the growth in early-stage e-commerce brands.

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