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How we built the UK’s fastest growing sports and energy drink brand

PerfectTed is a London-based company behind Europe’s first matcha-powered energy drinks. It was co-founded by Marisa Poster and brothers Teddie and Levi Levenfiche in April 2021. Its drinks are currently stocked at over 3,000 locations in retailers such as Tesco, Holland & Barrett, and Planet Organic. The company are also the exclusive matcha partner to cafe chains including Joe & The Juice and Blank Street. Having received offers from all 5 Dragons during their appearance on BBC’s Dragons’ Den, the three founders accepted a £50k offer from Dragons, Steven Bartlett and Peter Jones. They hit £200k sales in their first year, with £5m projected for the second year of trading.

Disclaimer: The statements made by our interviewees are an expression of their own views and opinions and in no way reflect FEBE Ventures’ views or opinions, nor are such views or opinions endorsed or supported by us.

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