How we built the UK’s fastest growing sports and energy drink brand

PerfectTed is a London-based company behind Europe’s first matcha-powered energy drinks. It was co-founded by Marisa Poster and brothers Teddie and Levi Levenfiche in April 2021. Its drinks are currently stocked at over 3,000 locations in retailers such as Tesco, Holland & Barrett, and Planet Organic. The company are also the exclusive matcha partner to cafe chains including Joe & The Juice and Blank Street. Having received offers from all 5 Dragons during their appearance on BBC’s Dragons’ Den, the three founders accepted a £50k offer from Dragons, Steven Bartlett and Peter Jones. They hit £200k sales in their first year, with £5m projected for the second year of trading.

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