England football captain Harry Kane is one of the investors behind this gut health brand, which raised £1.4m in March. Dr Megan Rossi, a gut health specialist and research fellow at King’s College London, joined forces with chief executive Jon Walsh to launch the business in 2019 with a range of ‘good for the gut’ granolas. They have expanded the brand to mueslis, porridges and live yoghurts, and retail sales hit £2.8m last year. The products are stocked in more than 1,400 stores nationwide, such as Sainsbury’s and Waitrose, and celebrity fans include Davina McCall.
Founding a business is brutal…but amazing!
More Unemployables
FEBE CRIBS – Huel
Huel makes nutritionally complete food: drinks, bars, instant meals and protein products. Serial entrepreneur Julian Hearn and James Collier founded the brand in 2015, and chief executive James McMaster joined two years later. In 2018, the Hertfordshire firm raised £20m from investor Highland Europe to launch new products and drive international growth. Huel has sold […]
“We started out with one cow”
Business origin stories are often intriguing and inspiring, but that of free-range meat-box supplier field&flower is even better – it’s sublime. Because co-founders James Mansfield and James Flower launched their £13m food business in 2012 not with a glitzy website or fancy app, but with a single cow. The two James’s (we’ll stick to surnames from now on for clarity) met at agricultural college, but this wasn’t your typical farmer-farmer friendship. Mansfield is a South London lad who somehow ended up studying agriculture:
FROM BRITISH KICKBOXING CHAMPION TO A £23M COMPANY IN FEBE’S G100
How Andrew Wright harnessed the self-discipline learned from championship fight training to unleash a multimillion-pound retail business. What do elite pugilism and entrepreneurship have in common? A great deal if you ask 36-year-old former British kickboxing champion turned company founder Andrew Wright. Don’t worry, we’re not about to duck and dive into a series of […]
‘How we made tofu sexy’
Tofoo produces organic, gluten-, dairy- and yeast-free products from soybeans. Husband-and-wife team Dave Knibbs and Lydia Smith have built the business to sales of £18.6m in 2021. The North Yorkshire firm says it is the fourth-largest brand in the chilled meat-free market, with more than one million households buying its products regularly. Its recent growth is partly due to winning listings in major retailers including Sainsbury’s, Tesco and Waitrose.
‘How we turned the challenge of COVID-19 into the opportunity of a lifetime’
The story you are about to read contains a particularly pure and intoxicating brand of entrepreneurial spirit. High-proof and triple-distilled, it warms the soul, inducing feelings of optimism and inspiration. If you were to ask – Siri, what is entrepreneurial spirit? – Apple’s virtual assistant could do worse than read you this…
From nearly running out of cash…to becoming G100 number 1!
Founded by friends Purdy Rubin and Charlotte Figg and Purdy’s two sons, Jack and Charlie, Purdy & Figg is part of a new category of products at the intersection of household cleaning and wellness, with a range of sustainable, non-toxic, essential oil scented cleaning products. The company launched its core product ‘Counter Clean’ in 2022 […]