Dr Will’s is on a mission to reduce our sugar consumption. Its sauces, dressings and mayonnaise are made with only natural ingredients and are sweetened with dates rather than added sugar. Its eponymous cofounder, Dr Will Breakey, teamed up with Liam White and Josh Rose to launch its products in 2017, and they have since won listings in the likes of Tesco and Waitrose. In 2021, they secured £1.1m on crowdfunding platform Seedrs to invest in marketing, e-commerce, recruitment and packagi
Why we’ll be bigger than Heinz
More Unemployables
Being an entrepreneur is probably the worst way to make money…you have to be in it for the adventure!
This ‘insurtech’ start-up uses technology to deliver online insurance and detect fraud. It offers insurance policies to renters and people in house shares, as well as homeowners, and has amassed more than 100,000 customers since it was founded in 2016 by Jimmy Williams and Greg Smyth. This May, the London-based company secured £16.5m in a […]
HOW TO GET YOUR CUSTOMERS TO LOVE YOU
When businesses face unexpected threats, the directors usually call emergency board meetings. A leadership team gathers in the boardroom to thrash out a survival strategy and take decisions that they often hide from customers and the wider team. Here’s what women’s clothing company Snag did when facing a crisis during 2020’s first lockdown: founder Brie […]
TrueStart Coffee: 10 Years of Creating the Perfect Coffee
Helena Hills, co-founder of TrueStart Coffee, joins us to share how a belief in positive energy, clean ingredients and doing things differently led to one of the UK’s fastest-growing founder-led coffee brands. What started as a personal frustration with inconsistent coffee and how it made her feel turned into a decade-long mission to build a […]
HOW I BUILT A BUSINESS WITH BABY SPICE
As business meetings go, it was unusual. It’s not every day that an entrepreneur with a background in manufacturing pitches to a Spice Girl. But somehow, this rendezvous was going ahead. And Christopher Money was pumped. The year was 2016 and Christopher had moved heaven and earth to get an audience with Emma Bunton. But the outcome of his proposal was in the balance. The idea that Baby Spice would say no to his business partnership invitation wasn’t worth thinking about, as the idea she’d say yes was so incredible. *Enter huge amounts of adrenaline.
Why businesses with ‘soul’ are magnetic
The story of Green & Black’s shows that the courage to be different, together with a compelling adventure story, are key ingredients for commercial success. Josephine Fairley knows how to build a killer brand, and here she shares her pearls of wisdom with you including effectiveness of complementary partnerships, the power of enthusiasm and the potency of targeted marketing…
‘I’ve raised millions but money doesn’t make you happy’
In 2010, James Hyde and James Strachan built a cloud based e-commerce fulfilment platform in the corner of a Cambridgeshire warehouse. They now operate fulfilment centres across the UK, the Netherlands and America. Last year, it added 92 recruits and expanded operations with a new 200,000 sq ft fulfilment centre in Northampton. The business continues to build on its proprietary technology platform, enabling retailers a single global view of operations.