The Salad Project runs five salad bars across London. Florian de Chezelles met his friend and co-founder James Dare whilst studying hospitality management at university. The pair founded The Salad Project with a mission to bring healthy and quick food to customers living and working in the City. The duo launched their first site in […]

D.Louise was founded in 2021 by Olivia Jenkins, who named the direct-to-consumer jewellery brand after her late mother, Deborah Louise. Olivia co-founded the business with serial entrepreneur Jack Zambakides and former professional cricket player Oliver Smithson. The South London company has gained attention for its high-quality, waterproof jewellery made from stainless steel, designed to withstand […]

When Wayne Spriggs’ company, Lusso, was chosen to kit out the bathroom of The Equinox Hotel’s penthouse suite on Manhattan’s West Side in 2019, he couldn’t help but smile. Flashing through his mind were vivid memories of the two-bedroom houses he used to fix up in his hometown of Middlesbrough. The Equinox was a world away. Yet without starting out on those humble houses in England’s Northeast, the glamorous New York hotel project would never have come about. Moreover, if Wayne hadn’t taken that first step, Lusso – on track to turn over £45m this year – would not exist.

It’s not about having gleaming offices, hiring tons of staff and shouting about how successful you are. These can be the trappings of ego-trippers. Effective entrepreneurship is more often about coming up with an idea, proving the concept as cheaply as possible, and scaling it as quickly as possible.

The story you are about to read contains a particularly pure and intoxicating brand of entrepreneurial spirit. High-proof and triple-distilled, it warms the soul, inducing feelings of optimism and inspiration. If you were to ask – Siri, what is entrepreneurial spirit? – Apple’s virtual assistant could do worse than read you this…

Until last year, Wayne Starkey still filed his own VAT returns. Many co-founders of four-year-old companies do – old habits die hard and it saves a few quid in accountancy fees. What VAT-DIYers don’t do, however, is turn down £85m buy-out bids. Ever. Yet that’s the jaw-dropping offer Wayne and co-founder James Whiting rejected just a few months ago. Those facts indicate how far and how fast The Skinny Food Co has come since its 2018 launch. They also reveal how down-to-earth yet ambitious these two entrepreneurs are.