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From nearly running out of cash…to becoming G100 number 1!

Founded by friends Purdy Rubin and Charlotte Figg and Purdy’s two sons, Jack and Charlie, Purdy & Figg is part of a new category of products at the intersection of household cleaning and wellness, with a range of sustainable, non-toxic, essential oil scented cleaning products. The company launched its core product ‘Counter Clean’ in 2022 and has since attracted half a million customers who enjoy its environment-first products and curated fragrances. The business has experienced rapid growth since 2022, with sales reaching £18.3m in March 2024, helped by its design-led brand and accessible cleaning-focused social media content on Instagram and TikTok.

Disclaimer: The statements made by our interviewees are an expression of their own views and opinions and in no way reflect FEBE Ventures’ views or opinions, nor are such views or opinions endorsed or supported by us.

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‘The reality of being a founder…you make it up as you go along!’

Passenger Clothing sells durable outdoor clothing and accessories directly to the consumer. Based in the New Forest, it prides itself on being a responsible brand rooted in nature, connection and wellbeing. The company promises to plant a tree for every order and uses lower footprint materials like recycled cotton, hemp, recycled plastic and organics. In addition, its headquarters is powered by UK-generated renewable electricity.

‘As an entrepreneur my job is to be a hype-man and recruiter’

Founded in 2016 by then 23-year-old George Melhuish, this West Bromwich based company supports over 30,000 customers. Safe Fence is a manufacturer, hirer, distributor and installer of non-mechanical construction site plant. Expansion into areas such as groundworks, scaffolding and material handling equipment has seen sales more than double in two years, reaching £13.8m in 2021.

How to launch a business during a crisis

Alexia Inge co-founded Cult Beauty with no funding, during a deep global recession. Today, they employ over 130 people and turn over £104m. With coronavirus creating such huge uncertainty, we thought we’d sit down with Alexia to hear more about how savvy entrepreneurs can find opportunities at the unlikeliest of times…

The twins set to shake up the cosmetics industry

Beijing-born twins Jake Xu and Shane Carnell-Xu launched this men’s cosmetics brand in 2019 after raising funds from angel investors Sally Preston and Neil Mather of Kiddylicious, the children’s snack business. Bestsellers in Shakeup’s skincare and makeup range include moisturiser, under eye concealer and face masks. The brand is stocked by national and overseas retailers, such as Harvey Nichols, Superdrug and Australia’s Myer, and it recently launched its new Face 4ward range in China. The Xu brothers previously set up READY, a creative agency based in Bath.

HOW TWO DOCTORS DITCHED THEIR WHITE COATS TO BECOME ENTREPRENEURS – BUT STILL SAVE LIVES

FOUR FOUNDER LESSONS… When Dr Guy Braverman and Dr Allen Hanouka became businessmen, little did they know that they would build a multimillion-pound company that would save many, many lives. Their career paths seemed set when Dr Guy Braverman and Dr Allen Hanouka were working at North London’s Royal Free Hospital in the early 2000s. […]

HOW A SHOP IN BOLTON GREW INTO A £30M GLOBAL FINTECH

Many people begin their lives with uncertainty, unsure of the paths they will take or the heights they will reach. This is the story of Aftab, whose story is one of extraordinary achievement and perseverance in the face of uncertainty and daunting challenges. Ace Money Transfer started out as the most unprepossessing of fledglings but […]