Founded by friends Purdy Rubin and Charlotte Figg and Purdy’s two sons, Jack and Charlie, Purdy & Figg is part of a new category of products at the intersection of household cleaning and wellness, with a range of sustainable, non-toxic, essential oil scented cleaning products. The company launched its core product ‘Counter Clean’ in 2022 and has since attracted half a million customers who enjoy its environment-first products and curated fragrances. The business has experienced rapid growth since 2022, with sales reaching £18.3m in March 2024, helped by its design-led brand and accessible cleaning-focused social media content on Instagram and TikTok.
From nearly running out of cash…to becoming G100 number 1!
CHARLOTTE FIGG & PURDY, JAMES & CHARLIE RUBIN
Co-founders, Purdy & Figg
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Peter Roberts is the sort of investor you want on your team. The 75-year-old has been there and done it as a founder, marshalling his biggest recent success, PureGym, to a £160 million turnover and a place in the Sunday Times Fast Track 100. He’s also been there and done it as an investor, fuelling several exciting start-ups on their journeys towards rapid growth…
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Dragons’ Den’s Jenny Campbell: “If people lack self-belief, energy and attitude, you won’t believe in them.”
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Charlie & Dan
Founders, Exalt
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First, he futureproofed the BBC by rolling out its iPlayer. Next, he founded and exited two pioneering media tech companies. Now, his new business – SeedLegals, backed to the tune of £4m so far by Index Ventures and other top VC firms – is fundamentally transforming the way start-ups launch and grow. Meanwhile, another Anthony […]
Anthony Rose
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EIGHT REASONS WHY HUEL HIT £100M IN SIX YEARS
There are Hueligans everywhere – on your road, in the gym, down the pub, in your local restaurant. Hueligans aren’t people who hate spelling(!), but people with one thing in common: they all eat Huel. And their proliferation has propelled the company’s revenue to £100m in just six years. For context, there are four entries in this year’s FEBE Growth 100 to hit £100m+ in six years, but Huel is the only centurion in the consumer goods category. What’s more, it’s on a steeper growth trajectory than some of the huge names…
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