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Seep
Founded in 2020 by Laura Harnett, Seep is a sustainable cleaning brand on a mission to “wipe microplastics from cleaning essentials in 10 million homes”. The idea came after Laura’s breast cancer diagnosis, when she became more conscious of toxins and plastic waste in the home. She launched Seep to create microplastic-free alternatives to sponges, cloths and rubber gloves. The company has raised funding from angels, including backing from investors Deborah Meaden and Trinny Woodall after appearing on BBC’s Dragons’ Den, and has received support from Innovate UK and the Cartier Women’s Initiative.
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SeedPrint
Founded by Thomas Willday, Alex Hughes and Ben Herbert, SeedPrint is a Leicester-based printing business. They are the first UK papermill in 75 years. As the fourth generation of the Willday family to run the Willday Printers business, Thomas grew up surrounded by print, with more than 80 years of family expertise behind him. Rather than simply continuing the family trade, he introduced a modern eco-focused idea: plantable seed paper that grows into wildflowers after use. SeedPrint specialises in business cards, wedding invitations, event materials, memorial cards and promotional print, all made from fully recycled paper embedded with UK native wildflower seeds. In 2024 SeedPrint opened its own paper mill in Cornwall, helping preserve a heritage trade while expanding its environmental mission.
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Roarsome
Roarsome was founded by Will Chapman and Ed Lewis-Pratt. The brand is known for their character-themed kids clothing, spanning ski, swim, surf, rain and ride categories, all designed for outdoor play. They focus on sustainability, durability and playful design, with a passion for “inspiring children to spend more time outside, whatever the weather”. Their collection is sold online, at their London flagship store, and via retailers including Selfridges, Harrods, Childrensalon, Mytheresa and Nordstrom. Backed by the creator of Paw Patrol, they’ve secured licensed collaborations with the likes of Paw Patrol, Spider-Man, Bluey, Peter Rabbit and Toy Story for AW26. The company has also won multiple awards including Kidswear Brand of the Year from Drapers.
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Pretty Mama
Founded by sisters Alex and Jenny McFadden, Pretty Mama is a maternity and breastfeeding fashion brand. Launched in 2020, Pretty Mama specialises in breastfeeding friendly clothing and has become known for its discreet hidden zips across a range of jumpers, hoodies, dresses and fleeces. Designed to be worn during both pregnancy and nursing, the brand focusses on combining practicality and convenience with style, to help mothers feel more ‘confident, comfortable and stylish’ throughout their breastfeeding journey. Pretty Mama also appeared on BBC’s Dragons’ Den, where the founders received offers from four of the five Dragons.
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The Packaging Club
Founded by Joe Wille, Nathan Calvert and Samuel Potten, The Packaging Club was created to help businesses of all sizes navigate the world of e-commerce packaging. The founders noticed that rising costs and material shortages were challenging for both small and large companies, so they established a model that connects customers more directly with manufacturers. Today, The Packaging Club combines in-house manufacturing with customer support, delivering packaging that is “operationally efficient and supply-chain resilient”.
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Pip Organic
Pip Organic was founded by husband-and-wife team Patrick and Karen O’Flaherty. The couple began their journey juicing from a small stall at London’s Borough Market. In 2012 they launched Pip Organic, combining Patrick’s background in farming and finance, with Karen’s experience in design and marketing. Pip Organic specialises in organic juices, smoothies, snacks and ice lollies, made without added sugar, sweeteners, or artificial ingredients. The brand creates products for children and is committed to sustainability and responsible sourcing. Pip Organic has won more than 50 Great Taste Awards and is now B Corp certified.