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Impossibrew
After facing alcohol-induced liver damage, Mark Wong sought a healthier alternative that didn’t compromise on the taste or experience of traditional beer. This search led to the launch of Impossibrew in 2021 as an alcohol-free beer brand. Collaborating with scientists from Durham University, Impossibrew developed its proprietary Social Blend – a mix of nootropic herbs designed to mimic the calming effects of alcohol. They have now sold over 1m cans and earlier this year, Impossibrew raised £1.6m through a Crowdcube campaign, exceeding its target by over 300%.
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Hunter & Gather
Hunter & Gather is an ‘ancestrally inspired’ real food and supplements brand that provides products that are free from refined sugar, grains and seed oils. Stocked in Tesco, Wholefoods, Holland & Barrett and serving over 500,000 households via e-commerce, co-founders Amy and Jeff started the brand in 2017 after their own personal health journeys. Amy is a coeliac and Jeff was suffering with IBS, acne and brain fog – so they revolutionised their own health and wellness through real food. Their products now include avocado oil mayonnaise, an unsweetened sauce range and electrolytes (that uses monk fruit to sweeten instead of added sugar or artificial sweeteners).
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Hip Pop
Hip Pop is a carbonated soft drink brand that offers kombuchas and sodas that are vegan-friendly, low in calories, and made with real fruit, live cultures, and functional ingredients like CBD, apple cider vinegar, and fibre. Their drinks are ‘focussed on flavour’ and are free from artificial sweeteners and stevia. The company is a multi-award-winning Great Taste Producer and a recipient of 10 Great Taste Stars. Hip Pop is now stocked at a number of retailers including Sainsbury’s, Morrisons, M&S, Ocado and Co-op. The company is on a mission to make “gut-friendly drinks without compromise”.
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Healf
Healf is a health-tech company that ’empowers’ wellbeing by connecting people to wellbeing brands. Founded in 2020 by two brothers, Max and Lestat, who took their wellbeing into their own hands and discovered the power of “eating clean, moving intentionally, being mindful, and sleeping deep”. Today, Healf calls these The Four Pillars™ – EAT, MOVE, MIND, SLEEP. Healf now has a selection of over 4,000 products, and a platform of content, education, and events. Looking ahead, Healf is planning the launch of Healf Zone – their approach to personalised wellbeing that offers customers a lifestyle plan determined by at-home blood testing for over 100 unique health markers, and guided by ‘expert consultations’.
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Gloveglu
Gloveglu manufactures and sells goalkeeper glove care products. It was founded in 2012 by Paul Sherratt, who had over 30 years of experience in the sports industry. Driven to enhance goalkeeper glove performance, Paul began by hand-pouring grip spray at his kitchen table, aiming to create a product that could restore and enhance the grip of goalkeeper gloves. Over time, the product line has expanded to include grip-enhancing sprays and glove care solutions such as washes and odour treatments. Headquartered in Oxfordshire, Gloveglu’s products are now distributed to over 55 countries as well as being sold in retailers including Sports Direct, Dicks Sporting Goods, Rebel Sports and many more globally.
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Frive
Initially launched as Lion’s Prep in 2017, Frive was founded by George Taylor with a mission to make “healthy eating effortless for busy people”. Rebranded in 2024, Frive stands for ‘Food to Thrive’—and they offer a delivery service of ‘fresh, 100% natural, nutritionist-approved meals that are ready in minutes’. The company is committed to whole foods, has removed artificial ingredients and seed oils, and champions organic and British-sourced produce wherever possible. Today, Frive has delivered over 15m meals and is focused on growing its base of professionals and families who are looking for convenient, quality nutrition.