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SeeViews
SeeViews is an ad-tech company founded by Tim Pearce and James Knox. Tim, who previously worked at agency networks, and James, a veteran of digital media sales across ad tech and video, set out to create a data-driven platform that places brand ads alongside professionally produced content on YouTube. Operating with a team in central London, SeeViews gives advertisers the “power to control their ad environment”, aligning brands with “TV like content”. Their progress has seen them secure a partnership with Sky media and clients such Red Bull, Ikea and Hyundai.
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Pimentae
Pimentae is a tequila cocktail brand founded in 2021 by university friends Alice Parmiter and Wynter Karo. Inspired by a trip to Mexico, the pair discovered the heritage, craftsmanship and complexity behind tequila, which they found contrasted with the UK’s “shot culture” perception of the spirit. Using savings, they launched Pimentae from their kitchen with a mission to create ‘bar-quality’ margaritas. Pimentae has grown through social media, influencer marketing and festival activations before securing listings in retailers including Waitrose, Ocado, Selfridges and British Airways. The company has since expanded into canned cocktails, kegs and international markets while raising investment to fuel growth.
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Sapling Spirits
Ed Faulkner and Ivo Devereux founded Sapling Spirits – a climate positive vodka brand that prioritises reforestation, waste reduction, eco packaging and organic ingredients. The idea was born when the founders, organising a festival, couldn’t find an eco-friendly spirit to serve. This led them to create Sapling Spirits, a brand that plants a tree for every bottle sold. Their spirits, distilled from organic wheat, are produced in London. The company has also launched a Regenerative Vodka, championing regenerative farming practices, and has expanded its retail presence, launching across 252 Waitrose stores. They now work with over 2500 distribution points in the UK and have expanded into Europe with a launch in the US planned for early next year.
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Pense
Pense is a financial services and retirement advice company focused on supplying pension guidance. Founded by Richard Morrall, the business was created after he noticed that people struggled to access good retirement advice. Pense combines financial advice and technology with the aim of simplifying retirement planning. Based in Doncaster, Pense works across pension providers, helping customers understand annuities, pension drawdown and retirement income options. The company’s mission is to “democratise regulated financial advice” and make pension support available regardless of pension size.
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Puresport
Puresport is a sports supplement brand built “For the Long Run”. Founded by ex-professional rugby players searching for natural alternatives to painkillers, Puresport has grown to offer a product range spanning hydration, recovery, performance, and energy. Puresport has also built an engaged community through free run clubs and grassroots events. This year, the company raised £3.6m from Redrice Ventures and Five Seasons. Now led by chief executive Daniel Temm, who joined in 2019, Puresport is “on a mission to become the world’s most trusted running supplement brand”.
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Peachies
Launched in 2023 by Morgan Mixon and Rima Suppan, Peachies is a premium nappy brand which focusses on “materials, design, absorbency and softness”. The 100% direct to consumer subscription business is now used by over 50,000 UK families. The company supports Save the Children, is B Corp certified, was awarded Best Nappy by the Positive Birth Company and is rated 5-star across all by Mother & Baby categories.