Two years ago, we wrote about James Macfarlane under the headline: ‘The quiet tech entrepreneur who’s building a half-billion-pound empire’. Hands up. We low-balled him. In April 2021, PM Connect signed a contract with the NBA. The agreement, means that fans in Europe and South Africa can now pay to watch the New York Knicks, LA Lakers et al via their mobile phone. Where the business could go from here is dizzying…