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Founder Stories

Being an entrepreneur is probably the worst way to make money…you have to be in it for the adventure!

This ‘insurtech’ start-up uses technology to deliver online insurance and detect fraud. It offers insurance policies to renters and people in house shares, as well as homeowners, and has amassed more than 100,000 customers since it was founded in 2016 by Jimmy Williams and Greg Smyth. This May, the London-based company secured £16.5m in a […]

We made millions from Spandex costumes…then we nearly lost it all

MorphCostumes is an online fancy dress costume retailer founded in 2009 by brothers Ali and Fraser Smeaton and their flatmate Gregor Lawson. The company started as a small online business selling full-body skintight costumes – commonly referred to as Morphsuits, after the founders noticed their popularity at a stag do. In 2014, the Edinburgh-based company […]

I might be battling incurable cancer, but I’m living my best life

We were recently introduced, through one of our G100 members, to an incredibly kind, brave and courageous person called Laura Middleton-Hughes who is living with incurable breast cancer. Laura was first diagnosed in February 2014 at the age of 25 with stage 3 breast cancer after discovering a small lump in her left breast. Having […]

I crave experiences and being a founder is the ultimate adventure

UpSkill Digital is a digital skills training agency catering for both businesses and individuals. Founded by Gori Yahaya in 2015, the company provides a wide range of training modules, such as digital marketing, Google Analytics, and social strategy. UpSkill Digital is also an alumnus of the Mayor’s International Business Programme, which aims to help businesses […]

As a founder you have to juggle ‘doing the job’ and being the CEO

Steven co-founded Lawrence Stephens 25 years ago with two friends Stephen Messias and Lawrence Kelly. The business has since grown from a team of 3 to over 150. As a proud partner of the FEBE Growth 10, Steven shares how the founder spirit has helped him build one of the fastest growing law firms in the UK.

James Cadbury: Building his own chocolate empire

Love Cocoa was created in 2016 by James Cadbury, who was inspired by his great-great-great grandfather John Cadbury who founded Cadbury Chocolate in 1824. Love Cocoa has an ethical and sustainable focus: its chocolate bars are free from gluten and palm oil and use recyclable and compostable packaging.

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