Archive

TrueStart Coffee: 10 Years of Creating the Perfect Coffee

Helena Hills, co-founder of TrueStart Coffee, joins us to share how a belief in positive energy, clean ingredients and doing things differently led to one of the UK’s fastest-growing founder-led coffee brands.

What started as a personal frustration with inconsistent coffee and how it made her feel turned into a decade-long mission to build a coffee brand that doesn’t just taste great, but genuinely helps people feel better. Built with her husband and co-founder Simon, TrueStart has grown from grassroots sports events to major UK retailers, without losing its soul.

Mother Root: Building a New Drinks Category

Bethan Higson, founder of Mother Root, joins us to share how she built one of the UK’s most exciting modern drinks brands, redefining what it means to have a drink without alcohol.

After a decade working in wine and spirits, Bethan saw a gap.

When she stopped drinking, she realised something was missing.
Not just an alternative, but a proper drinking experience.
Something bold. Something complex. Something worth having.

So she started experimenting in her kitchen.

What followed was Mother Root. A completely new kind of drink, built around bold flavour, natural ingredients and a totally different approach to modern drinking.

Water2: This 25-Year-Old Built a £20M Business With 3 Employees

Charlie Robinson, founder of Water2, joins us to break down how he built a £20M business with just 3–4 people… and why 1% of the UK now drinks filtered water through his product.

It’s a business built on simplicity, leverage, and obsession with growth.

Charlie dropped out of university within weeks…
Started multiple failed ventures…
And then found a problem big enough to build a generational company around.

EXALT: From a Shed to the Premier League

Charlie and Dan, co-founders of EXALT, join us to break down how they built one of the UK’s most exciting fresh nutrition brands… from a scrappy shed setup to supplying Premier League teams.

This is not your typical “clean eating” brand.

It’s a business built on:

real ingredients
hands-on production
and refusing to cut corners

EXALT started with a simple frustration… No genuinely fresh, healthy options on the go.
Everything was either ultra-processed… or inconvenient.

So they built their own.

Goodrays: Building a £20M Wellness Drinks Brand

Eoin Keenan, founder of Goodrays, joins us to share how a personal struggle with anxiety led to the creation of one of the UK’s fastest-growing functional drinks brands.

After discovering CBD during his time studying, Eoin became obsessed with understanding the science, policy, and potential behind it.

That journey took him across the US and Canada, living out of the back of a Jeep, learning directly from hemp farmers and helping shape the early CBD industry in the UK.

FRIVE: Growing a £75M Food Brand from Rock Bottom

George Taylor, founder of FRIVE, joins us to share how he went from addiction and chaos in East London… to building one of the UK’s fastest-growing healthy food brands.

This isn’t just a meal prep business. It’s a company built around a much bigger mission: Fixing Britain’s relationship with food.

At 23, George was at rock bottom.
Struggling with addiction, lacking direction, and spiralling without purpose, he found himself searching for something bigger. A boxing bootcamp in Ibiza changed everything. That experience introduced him to nutrition, mindfulness and discipline… and ultimately led to the idea that became FRIVE.