How I kept my business alive when demand evaporated
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FEBE CRIBS – Huel
Huel makes nutritionally complete food: drinks, bars, instant meals and protein products. Serial entrepreneur Julian Hearn and James Collier founded the brand in 2015, and chief executive James McMaster joined two years later. In 2018, the Hertfordshire firm raised £20m from investor Highland Europe to launch new products and drive international growth. Huel has sold […]
‘How we turned the challenge of COVID-19 into the opportunity of a lifetime’
The story you are about to read contains a particularly pure and intoxicating brand of entrepreneurial spirit. High-proof and triple-distilled, it warms the soul, inducing feelings of optimism and inspiration. If you were to ask – Siri, what is entrepreneurial spirit? – Apple’s virtual assistant could do worse than read you this…
MyFirst: Starting an Insurance Company With ZERO Experience
James Noble, founder of MyFirst, joins us to share the incredible story of building one of the UK’s fastest-growing insurance businesses from absolutely nothing. Starting with just £10,000 from investors he met while caddying at Wentworth Golf Club, James left behind a career in professional golf to tackle one of the biggest frustrations facing young […]
We made millions from Spandex costumes…then we nearly lost it all
MorphCostumes is an online fancy dress costume retailer founded in 2009 by brothers Ali and Fraser Smeaton and their flatmate Gregor Lawson. The company started as a small online business selling full-body skintight costumes – commonly referred to as Morphsuits, after the founders noticed their popularity at a stag do. In 2014, the Edinburgh-based company […]
“When you keep banging your head and it bleeds, stop banging and move on”
“I banged my head against a brick wall for 10 years. I tried every which way to make it work, but there comes a point when…you have to stop.” We spoke to Sally to uncover how she successfully bounced back from a decade of disappointment and frustration to build an extraordinary global brand worth £27m…
Why we’ll be bigger than Heinz
Dr Will’s is on a mission to reduce our sugar consumption. Its sauces, dressings and mayonnaise are made with only natural ingredients and are sweetened with dates rather than added sugar. Its eponymous cofounder, Dr Will Breakey, teamed up with Liam White and Josh Rose to launch its products in 2017, and they have since won