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Scrumbles
Husband-and-wife team Aneisha Soobroyen and Jack Walker founded Scrumbles in 2018 after discovering probiotics as a solution to their pet’s persistent digestive problems. The founders wanted to create gut-friendly food for cats and dogs, so they began making natural, nutritious recipes from their London home. Their journey led them to Dragons’ Den, where they turned down a £60k offer from Deborah Meaden. Since then, Scrumbles has launched in major retailers including Sainsbury’s, Tesco, Waitrose, and Pets at Home, as well as achieving a strong direct-to-consumer presence, a loyal subscriber base, and launching international exports.
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Godfrey Care
Godfrey Care was founded in 2017 by Andy Barnes and Hayder Atia, inspired by their shared passion for making a difference to the lives of adults with learning disabilities and complex needs. Now operating 16 homes, with two more due to be opened in summer 2025, the company provides a range of specialist residential care and supported living. The Derby based company’s care model is based on providing tailored support and working in collaboration with healthcare professionals. The company continues to acquire new sites for the development of its care provision, with plans to become a national care provider.
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Cycle Pharmaceuticals
Cycle is a global pharmaceutical company, headquartered in Cambridge, and is focussed on drug development and patient support for the rare disease community. Cycle’s patients require life-long treatments and so Cycle’s aim is to improve their quality of life. Cycle currently sells 7 drugs in the US, treating genetic conditions such as multiple sclerosis and phenylketonuria. Since its incorporation, Cycle has written into its Articles of Association a social purpose. Without affecting commercial opportunities in countries that can afford medicines, Cycle should provide drugs for free in countries that cannot. This includes the company providing free treatment to approximately 50 children in Pakistan, India and Bangladesh.
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MyFirst
MyFirst provides car insurance solutions for young people and first-time drivers. The company aims to make insurance more accessible and affordable for new drivers by offering personalised policies and utilising telematics technology. James Noble was working as a caddie at Wentworth Golf Club, when he came up with the idea to address the challenges faced by young drivers in obtaining affordable insurance, prompting him to establish MyFirst having raised £10,000 from golf club members. MyFirst utilises software to monitor driving behaviour, providing immediate feedback and rewards for safe driving practices. Sales, which represent gross written premiums, reached £24.3m in 2024.
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Passenger
Founded in 2012 by Richard and Alexa Sutcliffe while travelling in Canada, Passenger’s aim is to ‘inspire meaningful escapism’ by offering outdoor clothing that is responsibly made, durable and versatile. Richard, a former electrician and Alexa, a graphic designer, launched Passenger with a focus on sustainability. Today, over 74% of its products are made with recycled and organic fabrics, and they have protected over 177m sqm of rainforest by donating to the Rainforest Trust. The company plants a tree for every order through Trees for the Future, which supports farmers in sub-Saharan Africa, planting over 2m trees to date. This is Passenger’s fourth appearance in the FEBE Growth 100, with sales reaching £57.1m in 2024, up from £18.2m in 2022.
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Phix
Phix is a premium menswear brand founded by Adam Ward and headquartered in Manchester. Rooted in the ‘rebellious spirit of 1960s and 1970s’, Phix offers a distinctive take on vintage-inspired fashion. Originally launched as a digital-first label specialising in shirting and outerwear, the brand now includes tailored trousers, statement footwear, and accessories. Each piece is crafted in limited quantities to preserve exclusivity and promote responsible production. The brand has collaborated with global icons, most notably The Rolling Stones, on a collection that fuses Phix’s luxury fashion with the band’s legendary visual identity.